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'Seinfeld' Remains TBS-Worthy

Tuesday, April 29, 2003

10:00 PM PT

In a huge deal that speaks to the staying power of the sitcom about "nothing," TBS Superstation has extended its deal for "Seinfeld" syndication rights. The cable network has signed on for five more years of the popular series, linking with Sony Pictures Television to air the adventures of Jerry, Elaine, George and Kramer through at least 2011.

According to The Hollywood Reporter, the TBS deal is for around $800,000 per episode. That number is down from the cool million per the channel paid for the show in 1998, but still incredibly costly for an off-network syndication deal.

TBS needs "Seinfeld" as an anchor for its 4:30 to 8 p.m. ET "Non-Stop Comedy Block." "Seinfeld" teams up with "Friends" and "Home Improvement" reruns to give TBS a surprisingly young median age of 33.4, lower than the primetime average for the broadcast networks. "Everybody Loves Raymond" will join the block in July 2004.

TBS also announced that "Ripley's Believe It or Not" will return in the fall for a fourth season. It was be positioned to set up the new TBS/Lowe's collaboration, "House Rules."